Online Marketing
The big picture of marketing your business online: strategy, budgets, platforms and the shifts that affect them all.
Online Marketing
The big picture of marketing your business online: strategy, budgets, platforms and the shifts that affect them all.
Online marketing is bigger than any single channel. This category looks at the whole picture: how search, social, email and advertising fit together, how to plan budgets and seasonal campaigns like Black Friday, and how platform and privacy changes, such as Apple''s tracking updates, ripple through everything you do.
It is also where we cover the stories that sit between categories: the relationship between Google, Facebook and the news, data sharing between platforms, and the trends shaping how South Africans spend time and money online.
If you are responsible for a marketing budget and want context before tactics, start here, then dig into the dedicated categories on SEO, Google Ads and social media.
Articles in Online Marketing
It's Not Always About Google
A very interesting study recently by Impending Boom has suggested that, in some places at least, it's not all about Google. Intrigued by a trend he noticed in the number of Google…
Understanding Email Personalisation
For all its simplicity, email marketing is still one of the most effective ways of communicating with, and selling to, your clients. Modern email software systems make the…
Taking Advantage Of Micro-Moments
Think about how attached to your phone you are. Chances are that your phone has become an indispensable part of your day-to-day life. The cell phone is rapidly taking over digital…
Email Marketing vs Social Media
“If your business isn’t on social media it may as well not exist,” is a phrase often spoken by people who don’t understand social media. What they fail to realise is that their…
Is Your Social Media Presence Really Selling Your Products?
These days, you’d be hard pressed to find a business that doesn’t have a Facebook page. And, on paper, it makes sense for these businesses to set up these pages and employ people…
Internet Marketing Beyond SEO
E-commerce website owners often focus so much of their time and effort on search engine optimisation that they often forget that websites are primarily built for people, not just…
Integrate SEM and Social Media into Online Strategy
The shifting face of internet marketing has produced many challenging obstacles for the modern digital marketer. First came the democratic and conceptually laudable practice of…
4 Tips to an Effective Business Blog
Blogging. It’s not a new internet buzzword but it’s certainly been a persistent one since its inception. Many called it a bubble continually on the verge of bursting but, well…
5 Tips to a Successful Digital Campaign
As one of the world’s fastest growing market channels, particularly in developing economies, online marketing is an attractive prospect for many businesses. It gives them a chance…
Email Campaigns Still a Valuable eMarketing Tool
Email marketing campaigns have a questionable reputation in the internet marketing industry. Despite being incredibly cost effective and highly targeted, the general view of the…
South African Internet Behaviour by the Numbers
The Digital Media & Marketing Association (DMMA), an independent organisation for the digital industry in South Africa, recently released a study measuring the internet usage and…
Using Google Ads Data For SEO
Anyone practising SEO these days will know that there is a growing shortage of valuable data. As Google applies more privacy measures on how it shares data it collects from its…