Articles & resources
The latest 30 of 666 published articles.
I Got So Busy Building with AI, I Took My Eye off Growing the Business
Net Age CEO Göran Giertz on the excitement of building with AI, and why business owners should protect the work only they can do.
Read moreNet Age Is Testing ChatGPT Ads in South Africa: What We Know and What We're Learning
Net Age is testing ChatGPT ads in South Africa across four sectors. Explore what we know, how we’ll measure results and how your business can join.
Read moreSEO vs GEO: What’s the Difference Between Google Search Optimisation and AI Search Optimisation?
If your business has invested in good SEO, you may be closer to being discoverable through AI than you think. How SEO, GEO and AEO overlap, differ and should be measured.
Read moreHow to Make Your Website Easier for AI to Find and Understand
A practical guide for business owners and developers: crawler access, search versus training bots, indexation, rendering, structured data and how to monitor AI visibility honestly.
Read moreMarketing Managers: How to Choose the Right Specialists
A practical checklist for marketing managers choosing specialists: reliability, collaboration, expertise, confidentiality, accountability and measurement.
Read moreYour Marketing Manager Doesn't Have to Be on Your Payroll
Independent marketing managers give businesses strategic leadership without a full-time hire. Discover why Net Age values these trusted marketing partners.
Read moreYour Marketing Manager Is Not Your Entire Marketing Department
Digital marketing has become a collection of specialist professions. Here's why marketing managers should lead the strategy, protect the brand and coordinate expertise, not be expected to do every job.
Read moreChatGPT Advertising Launches in South Africa: What Businesses Need to Know
ChatGPT advertising has launched in South Africa. Discover what it means for businesses and how Net Age is exploring this new advertising opportunity.
Read moreHow to Get Your Business Found on ChatGPT
Learn how to improve your business’s visibility in ChatGPT Search through useful content, technical SEO, credible mentions and meaningful measurement.
Read moreHow to Choose the Best Social Media Management Company in South Africa
How to choose the best social media management company in South Africa: involvement, creativity, real cost, AI, in-house options and paid social.
Read moreHow to Choose the Best Web Development Company in South Africa
How to choose the best web development company in South Africa: matching complexity, discovery, AI-assisted development, testing, ownership and support.
Read moreHow to Choose the Best Influencer Marketing Partner in South Africa
How to choose the best influencer marketing partner in South Africa: audience fit, engagement quality, disclosure, expectations and measuring results.
Read moreHow to Choose the Best Meta Ads Agency in South Africa
How to choose the best Meta Ads agency in South Africa for Facebook and Instagram advertising: strategy, creative, measurement and accountability.
Read moreHow to Choose the Best TikTok Advertising Agency in South Africa
How to choose the best TikTok advertising agency in South Africa: creative that suits the platform, tracking, testing and realistic expectations.
Read moreHow to Choose the Best Vibe Coding Company in South Africa
How to choose the best vibe coding company in South Africa: where AI-built software shines, where it fails, and why experienced developers still matter.
Read moreHow to Choose the Best Online Marketing Agency in South Africa
A practical guide to choosing an online marketing agency in South Africa: specialisms, measurement, ownership, pricing and the questions to ask before you sign.
Read moreHow to Choose the Best SEO Company in South Africa
How to choose the best SEO company in South Africa: technical foundations, content, reporting, AI search and warning signs in SEO proposals.
Read moreHow to Choose the Best Facebook Advertising Agency in South Africa
How to choose the best Facebook advertising agency in South Africa: creative, targeting, Meta attribution, reporting and the questions worth asking.
Read moreHow to Choose the Best Email Marketing Service Provider in South Africa
How to choose the best email marketing service provider in South Africa: deliverability, permission, POPIA, automation, reporting and support.
Read moreHow to Choose the Best Web Design Company in South Africa
How to choose the best web design company in South Africa: portfolios, pricing differences, ownership, speed, SEO foundations and the right questions.
Read moreHow to Choose the Best Google Ads Company in South Africa
How to choose the best Google Ads company in South Africa: account ownership, tracking, reporting, fees, Premier Partner status and the questions to ask.
Read moreHow to Choose the Best AI Search Optimisation Company in South Africa
How to choose the best AI search optimisation company in South Africa: how AI answers find sources, what can be measured and claims to treat carefully.
Read moreHow to Choose the Best Branding and Creative Agency in South Africa
How to choose the best branding and creative agency in South Africa: strategy, creative thinking, consistency and how brand work supports marketing.
Read moreHow to Choose the Best Google Analytics Company in South Africa
How to choose the best Google Analytics company in South Africa: GA4 and Tag Manager setup, key events, data quality and reporting you can act on.
Read moreHow to Choose the Best Conversion Rate Optimisation Company in South Africa
How to choose the best conversion rate optimisation company in South Africa: research, testing discipline, analytics, session evidence and honest results.
Read moreHow to Choose the Best Reporting and Analysis Company in South Africa
How to choose the best reporting and analysis company in South Africa: reports that explain what happened, why it matters and what to do next.
Read moreHow to Choose the Best WhatsApp Marketing Partner in South Africa
How to choose the best WhatsApp marketing partner in South Africa: software versus managed service, account ownership, permission, POPIA and real costs.
Read moreHow to Use ChatGPT to Write Better Business Articles Without Losing Your Voice
Use ChatGPT as a thinking partner to turn your experience into useful, original business articles without losing your judgement, expertise or voice.
Read moreDo Not Give an Agency More Meta Access Than It Needs
Your Meta advertising data is a valuable business asset. Learn why every agency and supplier should receive only the access they genuinely need.
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