How we think
Don't leave campaigns on auto-run. Five principles behind our work.
- 1
Measure before we optimise
We start by checking the tracking. If conversions are counted wrongly, every automated bid learns the wrong lesson. GoGee Tag, the Tag Manager Analyser and the Unified Performance Analyser exist so we can see whether the numbers can be trusted.
- 2
Read every platform on its own terms
Google Ads, Meta and Google Analytics count results differently. We put them side by side instead of adding them together, and we explain the gaps rather than hiding them.
- 3
Context beats a clever model
A sale, a stock shortage or a website change can matter more than any bid. Client Notes keeps that context next to the data, so every analyst and every AI answer starts from the same facts.
- 4
AI asks, people decide
AI helps us ask better questions of the data and get to a first answer faster. An analyst validates the figures, and an account manager makes the change in the ad platform. Insights never edits campaigns.
- 5
Be patient with evidence
Conversions keep arriving after the click. Revenue lag analysis and month-by-month reviews stop us from cutting a campaign that simply has not finished reporting.
The added value
Technology plus human expertise.
Technology
Live, read-only connections to Google Ads, Meta, GA4 and Search Console, focused analysers, dashboards, keyword and competitor research, and first-party website measurement.
Human experts
Net Age's paid media, website and SEO specialists, who know your business, check the evidence and make the call.
For our clients
Clearer reporting, faster answers to your questions and decisions backed by evidence. Results still depend on your market, offer and budget, so we never promise a particular outcome.
The evidence
What the technology does today.
Each feature page explains one part of how we work. Every page is labelled so you can see what is in use now, what is still an experiment and what is coming soon.
- Current tool · private beta
- In use by the Net Age team on client work today, inside our private beta.
- Beta experiment
- Being tested internally. It may change or be withdrawn.
- Coming soon
- Not available yet. Planned, not promised.
- Beta experiment · R&D
- Research and planning only. Nothing here is live.
Ask the Data & client context
Ask the Data
Ask plain-language questions about Google Ads, Meta Ads and GA4 and get answers built from live, read-only platform data, checked by a Net Age analyst.
Read moreClient Notes and central context
Client notes, known events and business understanding kept in one place, so every analyst and every AI answer starts from the same context.
Read moreAnalysers
Custom reports & benchmarking
Dashboards and custom reports
Build drag-and-drop dashboards and custom reports, then share a password-protected snapshot with clients.
Read moreClient comparison and benchmarking
Net Age staff can compare performance across clients side by side, with strict access controls. Anonymised industry benchmarks are in development.
Read moreRevenue lag analysis
See what each month's Google Ads or Meta revenue showed when first reported, what it shows now, and what a month still filling in is likely to finish on.
Read moreKeyword & competitor research
Keyword research, rankings and paid data in one view
Keyword research that brings search volume and cost-per-click estimates, organic Google rankings and the client's own paid keyword data together.
Read moreCompetitor research
Review competitor ads from Meta's Ad Library and Google's Ads Transparency Center, plus shopping ad intelligence for online stores.
Read moreCreative Studio
GoGee Tag
Auditing & Big Brain
Website auditing
Audit a client's website with Google PageSpeed Insights on mobile and desktop, then work through the available fixes with AI guidance.
Read moreAI-assisted R&D: The Big Brain
The Big Brain is Net Age's research and planning work on learning from how our team optimises campaigns. It is planning only and not live.
Read moreWork with the team behind it.
Beta access is by enquiry and approval. Submitting an enquiry does not create an account.