Online Marketing
The big picture of marketing your business online: strategy, budgets, platforms and the shifts that affect them all.
Online Marketing
The big picture of marketing your business online: strategy, budgets, platforms and the shifts that affect them all.
Online marketing is bigger than any single channel. This category looks at the whole picture: how search, social, email and advertising fit together, how to plan budgets and seasonal campaigns like Black Friday, and how platform and privacy changes, such as Apple''s tracking updates, ripple through everything you do.
It is also where we cover the stories that sit between categories: the relationship between Google, Facebook and the news, data sharing between platforms, and the trends shaping how South Africans spend time and money online.
If you are responsible for a marketing budget and want context before tactics, start here, then dig into the dedicated categories on SEO, Google Ads and social media.
Articles in Online Marketing
Worldwide Web Addresses
Ever since their creation in the 1980's, domain names and their resultant website addresses have been limited to the Latin alphabet, from A - Z, used by English speaking nations.…
Planning Your E-Mail Campaign
One of the greatest advantages of the internet when it comes to marketing can be the e-mail marketing campaign. It's low-cost, it's targeted, and it's easy to measure . But that…
The Online Decision Making Process
Making the choice to buy something online involves a variety of different factors. In this article, we'll consider a relatively simple model of the online decision making process…
SEM For Beginners
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business through search engine results. By combining a…
Search Engine Marketing - Measurable Results
One of the greatest benefits of search engine marketing lies in the fact that it's one of the marketing strategies that's more measurable than most. Making use of search engine…
Branding - Building Credibility
An effective branding strategy is an essential component in building a credible and trustworthy online business presence. At their best, branding solutions increase the perceived…
Marketing Strategy And Online Business
At a time when so many businesses are moving into the online arena, it's essential that your business marketing strategy reflects the innovation that digital promotion makes…
Online Advertising: Target Your Market
Online advertising is a form of advertising that uses the technology of the internet, in order to spread your marketing message across a network of different channels. Online…
Web Marketing - The Future Of Business
In a rapidly evolving online world, web marketing has become a sales strategy of choice for any company that seeks to keep their service current and up-to-date. The development of…
Internet Marketing - A World Of Opportunity
The rapid growth of internet marketing in South Africa, and indeed the world, has opened up new vistas of previously unimagined business opportunity. The advantages of internet…
Internet Marketing Today
Electronic communication is the crux upon which so much of modern life is balanced in this, the age of information. The face of marketing and of advertising has been undeniably…
Online Advertising and SEO Versus Traditional Advertising
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO). Consider the following benefits inherent in choosing…