Search Engine Optimisation
How to rank higher on Google and turn that visibility into business, explained by an agency that has done SEO since 1999.
Search Engine Optimisation
How to rank higher on Google and turn that visibility into business, explained by an agency that has done SEO since 1999.
Search engine optimisation is our home ground. Net Age has practised SEO since 1999, through every major Google update, and this category holds what we have learned: how rankings really work, internal linking, content that earns its place, site speed, algorithm updates from Panda and Penguin to the AI era, and how voice search and AI are changing the game again.
Some articles explain the fundamentals for beginners. Others go deep on tactics we use for our own clients. All of them are based on work we have actually done, including our years of page one guarantees and what they taught us.
If you would rather have experts do it for you, see our SEO services. If you want to understand the craft first, you are in exactly the right place.
Articles in Search Engine Optimisation
Searcher Task Accomplishment - 2017’s Ugly SEO Content
If you head over to the biggest SEO forums at the moment, you’ll find them abuzz with a new and mysterious ranking factor called “Searcher Task Accomplishment”. It’s being dubbed…
Why SEO Is Unpredictable
SEO or Search Engine Optimization is the process of making strategic efforts to improve search engine rankings by implementing more relevant content, creating a positive user…
The Evolution Of SEO
Search engine optimisation has always been one of the most contentious, and contended, aspects of online marketing. There was a time, not all that many years ago, when ranking…
The Personalisation Of Search
Search engine optimisation. One of the holy grails of online marketing is the first organic result for a search for your products or services. Everybody wants to be on the front…
Pop-Up Mobile Ad Penalty
Earlier this month, Google's latest algorithm update went into effect, penalising mobile sites with intrusive pop-up ads and interstitials (the full screen ads or notices that…
New Penguin Discounts Links
Last month we posted about the new Penguin update finally going live , and about how it was now a real-time, built in component of Google's search algorithm. Since then, some more…
Google Product Review Penalty
Earlier this month saw scenes of confusion as Google dished out a manual penalty for "unnatural" links to an unknown (but apparently large) number of webmasters. A manual penalty…
Toolbar PageRank Finally Dies
PageRank. The secret formula that Google used to decide how important any given web page was has finally been officially retired from public view. 16 years ago, Google made it…
Penguin Update Pushed Back Indefinitely
Despite having told you in January that the long awaited penguin update was due " soon ," it now appears that it may not be rolling out in this quarter after all. The Penguin, or…
New Structured Data Markup Released
Earlier this month, Google released an update to their structured data which analysts suggest points to an ever increasing rise in the importance of user experience, and…
Google Penguin Update Expected Soon
According to a Tweet from Google's Webmaster Trends Analyst, Gary Illyes, earlier this month, the long awaited and much expected update to the Google Penguin algorithm is expected…
A New Way To Calculate PageRank
A recent patent filed by Google suggests that the search giant may be considering a change to the way that pages are assigned rank by their algorithm. The original PageRank system…
