Search Engine Optimisation
How to rank higher on Google and turn that visibility into business, explained by an agency that has done SEO since 1999.
Search Engine Optimisation
How to rank higher on Google and turn that visibility into business, explained by an agency that has done SEO since 1999.
Search engine optimisation is our home ground. Net Age has practised SEO since 1999, through every major Google update, and this category holds what we have learned: how rankings really work, internal linking, content that earns its place, site speed, algorithm updates from Panda and Penguin to the AI era, and how voice search and AI are changing the game again.
Some articles explain the fundamentals for beginners. Others go deep on tactics we use for our own clients. All of them are based on work we have actually done, including our years of page one guarantees and what they taught us.
If you would rather have experts do it for you, see our SEO services. If you want to understand the craft first, you are in exactly the right place.
Articles in Search Engine Optimisation
Google Blocks Organic Keyword Data
Two years ago, Google began blocking keyword data from organic search queries if users were signed into their Google accounts while searching. They claimed that this was done to…
SEO Fundamentals That Will Always Work
Google SEO’s shrinking real estate has been a topic of great lament for internet marketers over the last couple of years. Algorithm heavyweights Panda and Penguin have not only…
Choosing the Right SEO Company
The practice of Search Engine Optimization (SEO) has changed quite a deal. A lot of the developments in how websites are ranked can be directly attributed to spammers exploiting…
Tips on Getting Your News Releases Published
Press releases are part and parcel of a marketing strategy, being the most directly controllable element of publicity. When you release a new product, make a significant change to…
Small Things That Drastically Affect SEO
Most people who have done the smallest amount of research on organic SEO know all the basic mantras and their importance. You will likely know that content is king and that you…
Google Looking to Make More User Sign-In When Searching
The last few years have seen quite a distinct separation of interests of webmasters and popular search engines, mostly at the hands of Google. While many understood the value of…
Is Google Search Engine Optimization Excluding SMEs
When Google originally envisioned SEO, it was seen as the great internet equaliser. It didn’t matter how much money you had or the size of your marketing department, you still had…
Creating Effective Content for Organic SEO
Anyone who’s done any mild investigation into SEO has no doubt run into the mantra of content being king. We know that if you want quality organic SEO results, you need to load…
Simple Tweaks to Your Search Engine Marketing Strategy for Laymen
Many of the tips that are given for an effective SEM strategy are often beyond the technical capabilities of a normal website owner, who perhaps just hired an SEO company to do…
Factors Affecting Google+ Local Search Engine Marketing
The release of Google Plus’s Local Search feature was to many websites a sign of a completely new era in local search engine marketing. One in which a commerce websites no longer…
4 Reasons Most Guaranteed Search Engine Placement Ads Lie
If you’re a webmaster, you likely receive dozen of emails each month from SEO companies or individual consultants who promise to take your websites ranking to number one in the…
Incorporating Auto Complete Into SEO Strategy
As people use the internet more and more to conduct research for purchase decisions, the need to maintain a good brand image and decrease the visibility of negative statements on…