Search Engine Optimisation
How to rank higher on Google and turn that visibility into business, explained by an agency that has done SEO since 1999.
Search Engine Optimisation
How to rank higher on Google and turn that visibility into business, explained by an agency that has done SEO since 1999.
Search engine optimisation is our home ground. Net Age has practised SEO since 1999, through every major Google update, and this category holds what we have learned: how rankings really work, internal linking, content that earns its place, site speed, algorithm updates from Panda and Penguin to the AI era, and how voice search and AI are changing the game again.
Some articles explain the fundamentals for beginners. Others go deep on tactics we use for our own clients. All of them are based on work we have actually done, including our years of page one guarantees and what they taught us.
If you would rather have experts do it for you, see our SEO services. If you want to understand the craft first, you are in exactly the right place.
Articles in Search Engine Optimisation
SEO For B2B Market Websites
Marketing to businesses on the internet has been somewhat of an uphill battle since its inception. The main issue is the level of complexity involved in these sales. A consumer is…
The Focus of Your Search Engine Optimization Services
With so many SEO methods available today, many are wondering if there are any quick and cheap search engine optimization practices that can get them results. A good SEO agency…
Structuring Your Content Around Reading Behaviour
With the new emphasis search engines are placing on content, many are wondering what kind of content to have on their sites. Google’s algorithm wants them to have natural and…
Link Building for People Rather Than SEO
We've reported at length on the decreasing importance of link juice in Google's ranking algorithm. Many were relieved and many angered when the focus shifted to content. After…
Content Freshness
'Content is king' has long been a web and SEO mantra, but recently the concept is getting a fresh boost, with the great emphasis Google is placing on it in their recent weighing…
Multinational SEO With Venice Update From Google
The new multinational search results update from Google's Venice update has many SEO practitioners excited. Essentially this will be a great balancer for business websites around…
Bad SEO Practices
As websites fight to get noticed on the rankings, we can understand why many webmasters may make use of unethical search engine optimisation practices to get ahead. However, as…
Link Exchanges
Link exchanges started in a time when search engine weighting algorithms could be described as little more than rudimentary. Spamming was hard to detect, let alone penalise. Link…
Why Bad Sites Rank
How sites rank in certain industries on Google often doesn't seem to make any sense. When a website, that looks like it was designed by a hyper-active teenager in the 90's can be…
Logical Link Building
Links have always been the yard-stick search engines use to measure and rank the relative importance of a specific website. Of course, some links weigh more than others but the…
Avoid Penguin Penalties
A big fuss has been made after the launch of Google's new algorithm update, Penguin, in April of this year. The main issue, of course, being that it seemed many sites suddenly…
Google May Help Fight Negative SEO
For a long time, negative SEO was seen as sort of a myth, spread amongst webmasters. But it may finally be recognised, not only as very real but also quite a substantial threat.…
