Social media changes faster than any other marketing channel, and this category keeps up. We cover Facebook and Meta in depth, from ad text limits and the Apple privacy update to custom audiences and data sharing, along with Instagram, LinkedIn, Twitter, YouTube and the new networks that appear each year.

You will find practical tips, like how to approach social media during a lockdown, alongside bigger questions, such as whether decentralised networks matter for business and what platform policy changes mean for your advertising.

The thread running through it all: social media works when it supports your business goals, not when it becomes a goal in itself. These articles help you tell the difference and spend your time where it pays back.