Online Marketing•28 February 2020•3 min readWhich Social Media Platform?Although broadly similar on the surface, the various social media platforms can differ widely in the intent of their users, and as a result, choosing the right social media…Read more→
Social Media•19 September 2018•2 min readUS Pressures Facebook & Twitter to Make Rules ClearerThe on-going investigations into election interference and misinformation by the United States congress saw appearances by both the Chief Operating Officer of Facebook, and the…Read more→
Social Media•31 May 2018•2 min readNew Social Media Guidelines for Political AdsIn the wake of recent scandals about social media and its impact in political campaigns and elections, two of the worlds largest social media companies have, almost at the same…Read more→
Social Media•21 September 2017•1 min readFacebook Addresses Hate Speech by Removing Targeting OptionsIn what is supposed to be a temporary measure, Facebook has announced that they will be removing some popular self-reported targeting options for advertisers, in order to prevent…Read more→
Social Media•27 July 2017•3 min readWill Social Advertising Destroy Social Media?It is no secret that social media marketing is a huge business. I can't think of a single thriving company that you cannot find, engage with, or even purchase from, online.…Read more→
Social Media•29 May 2017•3 min readWhy Marketers Love Social MediaIf you're reading this article, then you're probably one of the 3.6 billion people in the world who have access to the internet. That's only 46% of the people in the world, but 20…Read more→