News•28 October 2020•2 min readAdvertisers Working with Social Media to Curb Harmful Content3 months after a major advertiser boycott which led to massive brands such as Coca-Cola, The Hershey Co., Unilever, Verizon, Honda, Birchbox, Ben & Jerry’s, The North Face, REI,…Read more→
Google Ads•31 July 2020•2 min readSupport Paid Search with YouTube AdvertisingWhile it's tempting to focus your energy on generating high-converting leads from paid advertising targeted directly at people who are actively searching for your product, brand…Read more→
Social Media•30 September 2019•3 min readFacebook Testing Hiding LikesAfter reverse engineer Jane Wong recently discovered some test Facebook code, and Facebook confirmed that it was considering hiding "likes," the popularity metric that they…Read more→
Google Ads•30 August 2019•1 min readYouTube to Stop Servings Ads to KidsIt's not just Facebook who has been facing the regulators for their business practices. Google property YouTube has been under investigation by the same Federal Trade Commission…Read more→
Google Ads•30 August 2019•1 min readExpanded Placement Options for Google App AdsAt the same time as Google is planning on restricting or removing targeted ads from kids videos , they're also introducing more placement options for their app ads. At the moment,…Read more→
Google•28 June 2019•2 min readYouTube TipsWith around 2 billion active users, YouTube is one of the most popular and widely used online platforms in existence, and it is just as popular in SA as anywhere else, with more…Read more→
News•30 August 2018•2 min readTechnology for Fake Video Improving RapidlySo-called fake news has been one of the hottest topics for the last year, and platforms like Facebook, Twitter and YouTube have working on addressing threats posed by…Read more→
Google•30 August 2018•1 min readYouTube Go Launched in South AfricaA new YouTube app, specially designed to be and offline-first option that reduces the (often heavy) data load of the traditional YouTube, has launched in South Africa. According…Read more→
Google•30 August 2017•1 min readGoogle Increases YouTube MonitoringAfter the recent YouTube controversy , Google has announced that as of September, they will be monitoring YouTube more than ever before in order to demonetise channels which are…Read more→
Google Ads•25 April 2017•2 min readYouTube Controversy - Big Changes ComingThere has been a lot of controversy lately for YouTube and YouTube content creators alike, as several major US and UK brands have decided to stop advertising on the platform. This…Read more→
