Analytics
Making sense of the numbers behind your website, from Google Analytics to the reports that actually drive decisions.
Analytics
Making sense of the numbers behind your website, from Google Analytics to the reports that actually drive decisions.
Traffic numbers on their own do not grow a business. Knowing which numbers matter, and what to do about them, does. In this category we unpack website analytics in plain language: how Google Analytics 4 measures revenue, why spam referrals pollute your reports, how long you should keep your data, and how to read real time figures without being misled by them.
You will also find practical pieces on protecting your analytics from outside interference and on the measurement tools we build ourselves, including the GoGee online marketing assessment, which pulls your advertising, search and social data into one clear picture.
Whether you check your stats daily or avoid them entirely, these articles will help you understand what your website is telling you and where to act first.
Articles in Analytics
The Most Advanced Online Marketing Assessment You Can Do, and How It Works
A full walk-through of the GoGee.ai Insights assessment: every advertising, analytics, search, lead, store and competitor source assessed together on your own live accounts, read-only, and explained to you on a call.
Understanding Google Analytics 4 Revenue Metrics: A Simple Guide
Google Analytics 4 (GA4) is a powerful tool that helps businesses understand how their websites perform, and how users interact with them. For e-commerce businesses and online…
Facebook Introducing Advanced Analytics
At the beginning of this month, Facebook announced that they were rolling out advanced analytics that would make it possible to measure performance at a level higher than simply…
Protect Your Company Website Analytics
One of the most important tools you have when you're advertising online is website analytics. It gives you insight into where your website visitors are coming from, what their…
Set Your Own Data Retention Policy In Analytics
Earlier this month, Google Analytics users received an email telling them that, as a result of the new European General Data Protection Regulation, which comes into effect at the…
The Beauty Of Analytics
Google Analytics was launched in 2005, and was called Urchin. Since then, it's seen numerous changes and massive growth. The standard Google Analytics is available fee of charge…
Unexpected Analytics Spam
We've talked about spam appearing in Analytics accounts before. We also talked about how Google appeared to have won that particular round, and removed the referral spam , only to…
Spam Referrals Return To Google Analytics
Last month we reported that Google appeared to have finally managed to filter out the referral spam that was flooding Analytics with fake traffic. And there was a general…
PageSpeed Insights & Analytics
The speed at which your site loads, (or page speed) has been considered one of the more important ranking factors in Google for some time already. With Google's focus on the user…
Analytics Removes Referral Spam
For a couple of years now, webmasters and online marketing agencies have been faced with a pernicious problem in Analytics. Referral spam. Referral spam was a technique of…
Real Time Data VS Aggregated Data
‘Newer is better’ is a fairly common misconception about the world. This viewpoint is especially prevalent when it comes to the relevancy of financial and economic data. We may…
Analytics Overlay Replaced
If you're a regular Analytics user, you might have noticed that Analytics no longer offers the site overlay feature. Instead, it's been replaced by a brand new feature, called…