Analytics•15 April 2025•7 min readUnderstanding Google Analytics 4 Revenue Metrics: A Simple GuideGoogle Analytics 4 (GA4) is a powerful tool that helps businesses understand how their websites perform, and how users interact with them. For e-commerce businesses and online…Read more→
Online Marketing•30 November 2020•1 min readSales Down on Black Friday 2020Based on early figures, Business Insider has reported an even lower than expected volume of sales this year for Black Friday in the wake of the ongoing pandemic, and amidst the…Read more→
News•27 November 2020•1 min readFinancial Regulators Warn Against Instant EFTIn a surprising announcement, South African financial bodies the Reserve Bank, and the Financial Sector Conduct Authority, issued a warning this week that consumers should beware…Read more→
Online Marketing•28 September 2020•3 min readOnline Shopping Post Covid-19Traditionally, South Africa has lagged behind in the ecommerce trend, with brick and mortar outlets, many of them in malls, tending to perform significantly better than ecommerce…Read more→
News•31 July 2020•2 min readeCommerce Surges Under Lock-DownWhile many, perhaps even most, businesses in South Africa have found themselves struggling under the national lock-down, (one of the harshest in the world), eCommerce in SA has…Read more→
Online Marketing•31 October 2019•1 min readPayfast Introduces Split PaymentsIn a first for South Africa, online payment gateway providers Payfast have introduced a new "Split Payments" option, that will allow merchants with platform-based businesses, such…Read more→
Online Marketing•30 September 2019•1 min readBlack Friday Figures & StatsWell, it's nearly time for Black Friday again, and no doubt everybody is making sure that any specials or promotions that they have planned for the 29th will be ready well head of…Read more→
Conversion Optimisation•29 March 2019•2 min readEcommerce - Communicate Your SpecialsIf you have an ecommerce site, chances are you regularly provide special offers, discounts or promotions for your clients. Just having the special is not enough though. It's…Read more→
Online Marketing•28 November 2018•2 min readShopping Carts and WishlistsIn a recent study by user experience researchers and experts the Nielsen Norman Group, it was found that providing users with the ability to save shopping cart items for possible…Read more→
News•21 September 2017•2 min readStay Online - Stay in BusinessIn the latest case of retail brick and mortar stores struggling to compete in an increasingly e-commerce focused environment, US toy giant "Toys 'R' Us" has filed for bankruptcy…Read more→
Online Marketing•25 April 2017•2 min readImproving Your Ecommerce with Social MediaThe relationship between social media and sales has always been a difficult one. Not only can socially driven ecommerce be tricky to measure, but social media users don't usually…Read more→
