Competitor research
See what competitors are advertising, how long ads have run and how their messaging changes over time.
Meta Ad Library
Competitor ads running on Facebook and Instagram, with statistics and strategy notes.
Google Ads Transparency Center
Competitor search, display and video ads published by Google.
Shopping ad intelligence
For online stores, compare product pricing and shopping visibility against competitors.
AI review
An AI summary of competitor messaging, saved as a draft for an analyst to review.
Human-led
Competitor ads are inspiration and context. We never copy them, and an analyst decides what is worth testing.
How we use it on client work
The steps our team follows, from data to decision.
- 1
Gather search and competitor evidence
We look up search demand for the client's products and services and review public competitor activity.
- 2
Compare against current campaigns
Findings are compared with the keywords and ads already running, to spot gaps and overlap.
- 3
Turn findings into a shortlist
We prioritise a short list of opportunities worth testing, based on relevance and likely cost.
- 4
An analyst checks, a person decides
Findings are checked against the source platform by a Net Age analyst. Any change to a campaign or website is made by our team by hand. Insights itself never edits accounts.
Questions it helps us answer
- What are people searching for when they look for these products or services?
- Which relevant search terms are we not covering yet?
- What are competitors visibly advertising?
- Where do paid and organic search overlap?
What it means for clients
Better use of budget
Research helps us test the search terms most likely to be relevant before spending on them.
A shortlist, not a data dump
Findings are turned into a prioritised list of opportunities to test.
Public information only
Competitor research uses publicly visible information, such as public ad libraries.
Common questions
Are search volumes exact?
No. Search volumes and costs are estimates from the platforms, and are treated as a guide.
Can I sign up and use this myself?
No. GoGee Insights is a private beta used by the Net Age team on client work. Access is through becoming a Net Age client or an approved beta enquiry.
Does it make changes to my accounts?
No. Insights reads data. Any change to a campaign or website is made by a Net Age team member by hand, after review.
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