Revenue lag analysis
Conversions keep arriving after the click. Judging last week on day one can make good campaigns look bad.
First reported vs now
Compare each month's revenue when first reported with what it shows today.
Likely finish
Estimate what a month still filling in is likely to finish on, based on past patterns.
Google Ads and Meta
Available for Google Ads and Meta revenue.
Human-led
Lag analysis stops knee-jerk changes. Analysts wait for enough evidence before cutting a campaign.
How we use it on client work
The steps our team follows, from data to decision.
- 1
Agree what matters
We agree with the client which figures show success for their business, rather than reporting everything available.
- 2
Build the report around those figures
Reports combine the chosen figures from the connected platforms, with platforms kept side by side, not added together.
- 3
Explain, don't just display
Each review comes with our notes on what changed, why we think it changed, and what we plan to do next.
- 4
An analyst checks, a person decides
Findings are checked against the source platform by a Net Age analyst. Any change to a campaign or website is made by our team by hand. Insights itself never edits accounts.
What it does not do
- Estimates are based on each account's own history and can be wrong in unusual months.
Questions it helps us answer
- Which handful of figures actually shows success for this business?
- How are the connected platforms performing side by side?
- What changed since the last review, and what is planned next?
What it means for clients
Reports that fit your business
We report the figures you care about, rather than every number available.
Explanation, not just charts
Each review comes with our notes on what changed and what we plan to do about it.
No double counting
Platforms are shown side by side, not added together, so totals are not inflated.
Common questions
Can reports be tailored?
Yes. We agree the figures and layout with you, within what the connected platforms provide.
Can I sign up and use this myself?
No. GoGee Insights is a private beta used by the Net Age team on client work. Access is through becoming a Net Age client or an approved beta enquiry.
Does it make changes to my accounts?
No. Insights reads data. Any change to a campaign or website is made by a Net Age team member by hand, after review.
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