Unified Performance Analyser
Google Ads, Meta and GA4 each count conversions their own way. This analyser puts them next to each other without pretending they add up.
Side by side, not summed
Each platform keeps its own attribution model and currency, so totals are never double counted.
GA4 source / medium
See what Google Analytics recorded for each channel next to what the ad platform claims.
Gaps made visible
Where the numbers disagree, the difference is shown so an analyst can investigate tracking rather than hide it.
Human-led
Reconciling platforms is a judgement call. The analyser lays out the evidence; an analyst explains it.
How we use it on client work
The steps our team follows, from data to decision.
- 1
Pick the client and period
We choose the date range and a comparison period, such as the previous month or the same time last year.
- 2
Break the results down
Figures are split by campaign, device, location, audience or other views the platform supports, to find where results changed.
- 3
Recalculate rates properly
Rates such as cost per lead or return on ad spend are worked out from the underlying totals, so summaries and tables agree.
- 4
An analyst checks, a person decides
Findings are checked against the source platform by a Net Age analyst. Any change to a campaign or website is made by our team by hand. Insights itself never edits accounts.
Questions it helps us answer
- Where is the budget going, and what is it returning?
- Which devices, locations, audiences or campaigns changed the most?
- Is this month better or worse than last month, or last year?
- Do the summary figures agree with the detailed tables?
What it means for clients
Problems found sooner
Breaking results down by view helps us spot the part of an account that changed, instead of guessing.
Fair comparisons
Rates are worked out from the underlying totals, so averages are not distorted by small campaigns.
Clear monthly reviews
The same views are used each month, so progress can be compared like for like.
Common questions
Which platforms are covered?
Each analyser page lists the platform it reads. Coverage depends on which accounts are connected for your business.
Can I sign up and use this myself?
No. GoGee Insights is a private beta used by the Net Age team on client work. Access is through becoming a Net Age client or an approved beta enquiry.
Does it make changes to my accounts?
No. Insights reads data. Any change to a campaign or website is made by a Net Age team member by hand, after review.
Related features
Google Ads Analyser
Read-only Google Ads reporting: campaigns, conversions, auction shares, search terms and a structured account audit.
Read moreMeta Ads Analyser
Read-only Meta Ads reporting with ad-level creative views, so analysts can see which ads are working and which are tiring.
Read moreGA4 Analyser
Live, read-only Google Analytics 4 reporting with period comparisons, landing pages and channel performance.
Read moreRevenue lag analysis
See what each month's Google Ads or Meta revenue showed when first reported, what it shows now, and what a month still filling in is likely to finish on.
Read moreAsk the Data
Ask plain-language questions about Google Ads, Meta Ads and GA4 and get answers built from live, read-only platform data, checked by a Net Age analyst.
Read more