Advanced GoGee Tag reporting
We are working on deeper reporting built on GoGee Tag data. It is not available yet, and we will share details once it has been tested.
Not live
No advanced GoGee Tag reports are available today.
Built on the same data
It will use the same first-party data and privacy safeguards as the existing tag reports.
Human-led
As with every feature, it will be tested internally with Net Age clients before it is offered more widely.
How we use it on client work
The steps our team follows, from data to decision.
- 1
Measure on the client's own website
GoGee Tag records visits, journeys and page speed on the client's site, with privacy safeguards such as masked form fields.
- 2
Check the tracking can be trusted
We compare website measurement with what the ad platforms report, to find missing or double-counted results.
- 3
Find what slows people down
Journeys, speed figures and session recordings show where visitors hesitate or leave, so fixes can be prioritised.
- 4
An analyst checks, a person decides
Findings are checked against the source platform by a Net Age analyst. Any change to a campaign or website is made by our team by hand. Insights itself never edits accounts.
What it does not do
- This feature is coming soon and is not available.
Questions it helps us answer
- Where do visitors arrive, and where do they leave?
- Is the website fast enough on mobile phones?
- Do website results match what the ad platforms report?
- Which step of the enquiry or checkout causes people to hesitate?
What it means for clients
Measurement you can rely on
Comparing website and ad platform figures helps find missing or double-counted results.
Clear website fixes
Journeys and speed figures show which pages to improve first.
Privacy safeguards
Form fields are masked, and recording follows the consent and privacy settings on your site.
Common questions
Does it slow my website down?
The tag is designed to load lightly, and we check page speed figures as part of our work.
Can I sign up and use this myself?
No. GoGee Insights is a private beta used by the Net Age team on client work. Access is through becoming a Net Age client or an approved beta enquiry.
Does it make changes to my accounts?
No. Insights reads data. Any change to a campaign or website is made by a Net Age team member by hand, after review.
Related features
GoGee Tag
GoGee Tag is Net Age's first-party website tag for visitor journeys, attribution, site speed and optional website replays.
Read moreAttribution and visitor journeys
See the paths visitors take from first click to enquiry or sale, with first-party attribution kept separate from ad platform claims.
Read moreDashboards and custom reports
Build drag-and-drop dashboards and custom reports, then share a password-protected snapshot with clients.
Read more