Current tool · private betaIn use by the Net Age team on client work today, inside our private beta.Custom reports & benchmarking

Dashboards and custom reports

Build the report the client needs, in the spirit of Looker Studio, using the same data as the analysers.

  • Drag-and-drop builder

    Add widgets, arrange them and save the dashboard as a view.

  • Shareable with clients

    Publish a password-protected snapshot. Shared views never query the ad platforms and cannot re-run the report.

  • Board and monthly reports

    Structured board reports and monthly reports for regular reviews.

Human-led

A dashboard is only useful with commentary. Our team adds the explanation and the next steps.

How we use it on client work

The steps our team follows, from data to decision.

  1. 1

    Agree what matters

    We agree with the client which figures show success for their business, rather than reporting everything available.

  2. 2

    Build the report around those figures

    Reports combine the chosen figures from the connected platforms, with platforms kept side by side, not added together.

  3. 3

    Explain, don't just display

    Each review comes with our notes on what changed, why we think it changed, and what we plan to do next.

  4. 4

    An analyst checks, a person decides

    Findings are checked against the source platform by a Net Age analyst. Any change to a campaign or website is made by our team by hand. Insights itself never edits accounts.

Questions it helps us answer

  • Which handful of figures actually shows success for this business?
  • How are the connected platforms performing side by side?
  • What changed since the last review, and what is planned next?

What it means for clients

  • Reports that fit your business

    We report the figures you care about, rather than every number available.

  • Explanation, not just charts

    Each review comes with our notes on what changed and what we plan to do about it.

  • No double counting

    Platforms are shown side by side, not added together, so totals are not inflated.

Common questions

Can reports be tailored?

Yes. We agree the figures and layout with you, within what the connected platforms provide.

Can I sign up and use this myself?

No. GoGee Insights is a private beta used by the Net Age team on client work. Access is through becoming a Net Age client or an approved beta enquiry.

Does it make changes to my accounts?

No. Insights reads data. Any change to a campaign or website is made by a Net Age team member by hand, after review.

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