AI-assisted R&D: The Big Brain
The Big Brain is our living plan for how GoGee could learn from the optimisation work our team already does. It is research and planning, not a live product.
Learning from our workflows
The idea is to capture how experienced account managers review, approve and reject changes, so future tools can suggest better starting points.
Human in the loop
Agents analyse and recommend only. Account managers review, discuss, approve, reject or modify. There is no autonomous execution.
Tracked R&D
Progress is recorded only from reported evidence, and history is archived rather than deleted.
Human-led
We are not building an autopilot. The goal is to help skilled people work faster, not to replace them.
How we use it on client work
The steps our team follows, from data to decision.
- 1
Audit the current state
We review the website and accounts against a checklist of common technical and measurement problems.
- 2
Rank the issues
Problems are sorted by how much they are likely to matter, so the most important fixes come first.
- 3
Plan the fixes
We agree a fix list with the client and track progress over time.
- 4
An analyst checks, a person decides
Findings are checked against the source platform by a Net Age analyst. Any change to a campaign or website is made by our team by hand. Insights itself never edits accounts.
What it does not do
- Nothing in The Big Brain is live production intelligence.
- No claim is made that the system has or will have autonomous expertise.
Questions it helps us answer
- What technical or tracking problems are holding results back?
- Which issues matter most, and which can wait?
- Have earlier fixes been completed?
What it means for clients
Priorities, not just problems
Issues are ranked so the most important fixes are done first.
Progress you can follow
We agree a fix list and track it over time.
Consistent checks
The same checklist is used each time, so nothing obvious is missed.
Common questions
Do you fix the problems for me?
Fixes are agreed with you and carried out by our team or yours, depending on your arrangement with Net Age.
Can I sign up and use this myself?
No. GoGee Insights is a private beta used by the Net Age team on client work. Access is through becoming a Net Age client or an approved beta enquiry.
Does it make changes to my accounts?
No. Insights reads data. Any change to a campaign or website is made by a Net Age team member by hand, after review.
Related features
Ask the Data
Ask plain-language questions about Google Ads, Meta Ads and GA4 and get answers built from live, read-only platform data, checked by a Net Age analyst.
Read moreClient Notes and central context
Client notes, known events and business understanding kept in one place, so every analyst and every AI answer starts from the same context.
Read moreWebsite auditing
Audit a client's website with Google PageSpeed Insights on mobile and desktop, then work through the available fixes with AI guidance.
Read more