Ask the Data
Type a question the way you would ask a colleague. Insights reads the connected Google Ads, Meta Ads and GA4 accounts at that moment and answers with the figures behind it.
Live, read-only reads
Answers are built from the accounts linked to the client you are asking about, checked on the server for every question. Nothing is written back to the ad platforms.
More than one AI model
Chat runs on Anthropic's Claude models, while research tasks can run on other catalogue models such as OpenAI's GPT and Google's Gemini. Our team can compare how different models answer the same saved question.
Evidence you can inspect
Answers show the period, accounts and figures they used, so an analyst can trace a number back to its source before it reaches a client.
Threads per client
Every question and answer is kept with the client, so last month's investigation can be picked up instead of started again.
Human-led
AI helps us ask better questions faster. It does not get the final word. A Net Age analyst checks the figures against the platform before any recommendation is acted on.
How we use it on client work
The steps our team follows, from data to decision.
- 1
Start from the client's context
We read the client's notes, known events and business goals first, so questions are asked with the right background.
- 2
Ask the question in plain language
The analyst asks what they need to know. Insights reads the connected accounts at that moment, read-only.
- 3
Trace every figure
Each answer shows the period, accounts and numbers used, so the analyst can confirm them before sharing anything.
- 4
An analyst checks, a person decides
Findings are checked against the source platform by a Net Age analyst. Any change to a campaign or website is made by our team by hand. Insights itself never edits accounts.
What it does not do
- Answers can be incomplete or wrong; they are treated as a starting point for an analyst, not as a report.
- Model comparisons are an internal experiment and use paid credits, so they are run deliberately, not automatically.
Questions it helps us answer
- Why did results change this week compared with last week?
- Which campaigns or channels are driving most of the leads or sales?
- What happened in the business that could explain a spike or a drop?
- What did we find the last time we looked at this?
What it means for clients
Faster answers in meetings
Your account manager can look up a figure while you are talking, rather than promising to come back next week.
Context is not lost
Notes about your business, promotions and events stay with your account, even if a different team member helps.
Numbers you can trust
Answers show where each figure came from, and an analyst checks them before they are shared.
Common questions
Is the AI answer sent straight to me?
No. Answers are a starting point for our analyst, who checks them against the source platform first.
Can I sign up and use this myself?
No. GoGee Insights is a private beta used by the Net Age team on client work. Access is through becoming a Net Age client or an approved beta enquiry.
Does it make changes to my accounts?
No. Insights reads data. Any change to a campaign or website is made by a Net Age team member by hand, after review.
Related features
Analysers
An overview of the GoGee Insights analysers: AI visibility, unified performance, audience, email, Google Ads, Meta Ads, GA4, SEO, product, Tag Manager and monthly analysis.
Read moreDashboards and custom reports
Build drag-and-drop dashboards and custom reports, then share a password-protected snapshot with clients.
Read moreClient Notes and central context
Client notes, known events and business understanding kept in one place, so every analyst and every AI answer starts from the same context.
Read moreUnified Performance Analyser
Compare connected ad platform reports and Google Analytics source / medium side by side, without combining incompatible attribution or currencies.
Read more