Travis

50 articles

Meta Ads•30 September 2026•8 min read

Do Not Give an Agency More Meta Access Than It Needs

Your Meta advertising data is a valuable business asset. Learn why every agency and supplier should receive only the access they genuinely need.

Resources•30 September 2026•3 min read

How to Share Read-Only Meta Ad Account Access with GoGee Insights

Give GoGee Insights the reporting access needed for an assessment without allowing campaign edits, pixel use, billing changes or full account control.

Analytics•16 September 2026•11 min read

The Most Advanced Online Marketing Assessment You Can Do, and How It Works

A full walk-through of the GoGee.ai Insights assessment: every advertising, analytics, search, lead, store and competitor source assessed together on your own live accounts, read-only, and explained to you on a call.

Resources•14 September 2026•6 min read

How Our Website Translates Itself Into 5 SA Languages

How the Net Age language switcher translates a whole page into Afrikaans, isiZulu, isiXhosa or Sepedi live, with caching, no duplicate pages and English as a safe fallback.

Resources•8 September 2026•5 min read

How to Use a Shared Meta Custom Audience Without Giving a Supplier Ad Account Access

Learn how to receive a third-party Meta Custom Audience from an external provider without giving away ad-account, campaign or billing access.

News•10 August 2026•4 min read

Net Age Launches the New and Improved RetailX

Net Age has launched a new and improved RetailX, the daily retail intelligence platform for South African retailers, with faster data, AI product matching and smarter alerts.

News•30 July 2026•6 min read

Search by Photo or Voice: How the AI Search on Crazy Plastics Actually Works

Shoppers on Crazy Plastics can snap a photo of a product or simply say what they are looking for. Here is the technology behind picture search and voice search, step by step.

News•22 June 2026•14 min read

GoGee Launches blog.gogee.ai: The Complete Content Platform Behind Our Clients' Articles

blog.gogee.ai is our own content platform: an editor built for writing, AI that helps rather than replaces, real SEO tooling, internal link intelligence, scheduling, search and reader analytics. Here is a full walkthrough of every part of it, with screenshots.

News•8 June 2026•6 min read

GoGee Launches Website Replays and the AI Assessment: Optimise Your Website With Evidence

Two new pieces of technology on Net Age websites: session replays that show you exactly where visitors struggle, and an AI assessment that explains what to fix first and why it matters.

Resources•5 May 2026•7 min read

Largest Contentful Paint: Why Site Speed Costs You Sales

What Largest Contentful Paint measures, what a good score is, and how we track LCP, INP and CLS from real visits for every site we look after.

Analytics•15 April 2025•7 min read

Understanding Google Analytics 4 Revenue Metrics: A Simple Guide

Google Analytics 4 (GA4) is a powerful tool that helps businesses understand how their websites perform, and how users interact with them. For e-commerce businesses and online…

Search Engine Optimisation•8 September 2023•2 min read

SEO in 2023: How AI and Voice Search Are Changing the Game

With every passing year, the digital landscape transforms, and SEO is no exception. As we immerse ourselves deeper into 2023, two prominent players are reshaping the SEO realm:…

Online Marketing•26 October 2022•4 min read

Black Friday Planning

Hiding your Black Friday specials up until the last minute might seem like a good idea to get all the full price sales you can, but you may actually be hurting your performance.…

News•31 March 2021•2 min read

POPI Act In Effect 1st July

Just a quick reminder that the provisions of the Protection of Personal Information Act (POPIA) go into effect on the 1st July. Technically, it came into effect last year, but it…

Online Marketing•31 March 2021•3 min read

Apple Update Impact On Facebook

Apple's recently delayed, but nonetheless upcoming, update to iOS14 (i)S 14.5) will include the already much discussed "App Tracking Transparency" feature, which will require that…

Social Media•26 February 2021•2 min read

A Decentralised Social Network

Twitter, one of the most active social media platforms, has been working on a new, decentralised social network, (called Bluesky) for a couple of years now, and earlier this…

Online Marketing•26 February 2021•3 min read

Google, Facebook & The News

It has been a tumultuous month for Facebook and Google, as the world watched with interest while Australia threatened to make them pay for any local news content they displayed,…

Social Media•26 February 2021•2 min read

Facebook Counters Apple Privacy Update

In the middle of an on-going privacy battle between Facebook and Apple, Facebook is launching a strategy designed to circumvent a planned Apple update that will severely impact…

News•29 January 2021•2 min read

Huge Privacy Fines For Google & Amazon

In the wake of the collapse of the EU-US Privacy Shield Agreement , France's privacy watchdog CNIL (Commission nationale de l'informatique et des libertés) announced last month…

News•28 January 2021•1 min read

Facebook & Google Unbundling?

In the last month of last year, lawsuits were filed by the US Justice Department against Facebook, and Google's parent company Alphabet Inc. Accused of using their market power to…

Online Marketing•27 January 2021•2 min read

WhatsApp - Facebook Data Sharing

A poorly explained and understood announcement by Facebook recently has led to unprecedented growth in the user bases of both Signal and Telegram, rivals to the Facebook-owned…

Online Marketing•27 January 2021•3 min read

Apple Changes Affect Facebook Marketing

Recently announced changes to the latest Apple iOS operating system, (iOS 14), have made it necessary for users to actively opt in to the kind of tracking that Facebook has…

Online Marketing•30 November 2020•1 min read

Sales Down On Black Friday 2020

Based on early figures, Business Insider has reported an even lower than expected volume of sales this year for Black Friday in the wake of the ongoing pandemic, and amidst the…

News•27 November 2020•3 min read

Disappearing Tweets & The Return Of Verification

Twitter made two recent announcements about changes to the platform, one of which was the launch of their new "Fleets" messaging, which allows users to send a series of short…

Online Marketing•27 November 2020•4 min read

Understanding Google My Business Insights

Google My Business, (previously known as Google Business Listings) is a free directory-like service that allows business owners to list their business, and have it show up on…

News•27 November 2020•1 min read

Financial Regulators Warn Against Instant EFT

In a surprising announcement, South African financial bodies the Reserve Bank, and the Financial Sector Conduct Authority, issued a warning this week that consumers should beware…

News•28 October 2020•2 min read

Advertisers Working With Social Media To Curb Harmful Content

3 months after a major advertiser boycott which led to massive brands such as Coca-Cola, The Hershey Co., Unilever, Verizon, Honda, Birchbox, Ben & Jerry’s, The North Face, REI,…

News•28 October 2020•3 min read

Anti-Trust Report Hints At Tech Firm Break-Ups

After a 16 month long investigation, followed by a virtual hearing with the CEO's of Apple, Amazon, Facebook and Google (Alphabet), the US House Judiciary committee released a 449…

Social Media•28 October 2020•1 min read

Facebook Removes Ad Text Limit

In a move which will no doubt be welcomed by Facebook advertisers everywhere, Facebook has removed its restrictions on text in your Facebook image ads, which was previously…

News•30 September 2020•2 min read

Facebook EU Operations In Doubt

As we all know, online privacy, the security of user data, and the use which that data is put to have become significant issues at this stage of the evolution of our digital…

News•30 September 2020•2 min read

Blended Model Expected For Future SA Office Work

With the unprecedented shift to remote working at the start of the nationwide lock-down nearly 6 months ago, many companies, and especially large corporate ones, discovered a…

Online Marketing•28 September 2020•3 min read

Online Shopping Post Covid-19

Traditionally, South Africa has lagged behind in the ecommerce trend, with brick and mortar outlets, many of them in malls, tending to perform significantly better than ecommerce…

Search Engine Optimisation•31 August 2020•4 min read

Internal Links and SEO

An internal link refers to a link on your site that points to another page on the same site. In practical terms, it's what your site visitors use in order to navigate around your…

Web Design•31 August 2020•3 min read

Web Design - Accordions

Everybody is familiar with accordions on websites, those little tables (popular for FAQ's for example) where clicking on the text of the question, or the icon next to it, opens up…

News•28 August 2020•1 min read

Facebook Grants For SA

If you own a small business in South Africa, and have been affected by the Covid-19 pandemic, you may be eligible for a grant from Facebook of up to R24,482 in cash, and R14,689…

Online Marketing•31 July 2020•3 min read

Hacking On The Increase

According to numerous recent reports (and borne out by our own experience after the past few months), the incidences of hacking and phishing attacks on websites and workers has…

Google Ads•31 July 2020•2 min read

Support Paid Search With YouTube Advertising

While it's tempting to focus your energy on generating high-converting leads from paid advertising targeted directly at people who are actively searching for your product, brand…

News•31 July 2020•2 min read

eCommerce Surges Under Lock-Down

While many, perhaps even most, businesses in South Africa have found themselves struggling under the national lock-down, (one of the harshest in the world), eCommerce in SA has…

Google Ads•25 June 2020•1 min read

Google Ad Revenue Drops For First Time

For the first time since eMarketer began estimating ad revenue for Google, the net US digital ad revenue of the search and advertising giant will decline. Combined with continued…

News•25 June 2020•2 min read

POPI Compliance Deadline Set

Although promulgated into law in 2013, the Protection of Personal Information Act, (or POPI Act) has been in only limited effect for the past 7 years, never really going past the…

Social Media•31 March 2020•2 min read

Social Media Tips For Lockdown

It can feel strange showing up on social media in a time where people are going through extreme anxiety, devastation, illness, and massive change. But amid the chaos, businesses…

Online Marketing•30 March 2020•2 min read

Virtual Meeting Do's & Don'ts

With the country locked down for 21 days, as many of us as possible are now working remotely, taking advantage of the tools made possible by the digital age. And with such remote…

Online Marketing•30 March 2020•2 min read

Marketing In The Time Of Lock-Down

The outbreak of COVID-19 in South Africa, and the resulting lock-down that the government has put in place to help slow the spread of transmission has resulted in many…

Online Marketing•20 March 2020•4 min read

Managing Your Marketing In Times Of Crisis

With the ongoing global health crisis caused by the spread of the novel coronavirus pandemic of COVID-19 now starting to hit hard in South Africa, many businesses are faced with…

Online Marketing•28 February 2020•3 min read

Which Social Media Platform?

Although broadly similar on the surface, the various social media platforms can differ widely in the intent of their users, and as a result, choosing the right social media…

Web Design•28 February 2020•3 min read

Designing For Attention

One of the most critical things to bear in mind when it comes to website design is that the website, whatever it is for, is not being designed for you . (Whoever you are.) It's…

Social Media•27 February 2020•1 min read

Twitter Tests Flags For False Tweets

With increasing concerns about the proliferation of false or misleading information on social media, Twitter appears to be planning a way for users to provide feedback by…

Google Ads•31 January 2020•2 min read

Google To Drop 3rd-Party Cookies

In a move that is causing consternation across the world, Google has announced plans to drop support for 3rd-party cookies from Chrome in 2022. Cookies have long been the backbone…

News•31 January 2020•1 min read

POPI Adoption Expected Soon

Although parts of the POPI (Protection Of Personal Information) Act have technically been in force for some time already, the remaining (and most important) provisions have not…

Online Marketing•31 January 2020•5 min read

Internet 2020 - Changing Behaviours

In the last 20 odd years, the internet has changed almost unrecognisably for those of us who were using it back then. And the changes in the internet has, by necessity, changed…