AI Analyser
Customers increasingly ask AI assistants which business to use. The AI Analyser runs a client's chosen questions and records whether the brand, and its competitors, are mentioned.
Saved questions, saved answers
Each answer is stored with its evidence, so visibility can be compared over time rather than guessed from a single check.
Competitor performance
See own-brand and competitor visibility, coverage and rank across successful saved answers.
Honest labelling
Answers come from the AI provider's API and are labelled as benchmark answers, not as observations of what any individual user sees in the consumer app.
Human-led
Visibility in AI answers is a signal to investigate, not a ranking we can promise to change. Analysts read the evidence before drawing conclusions.
How we use it on client work
The steps our team follows, from data to decision.
- 1
Pick the client and period
We choose the date range and a comparison period, such as the previous month or the same time last year.
- 2
Break the results down
Figures are split by campaign, device, location, audience or other views the platform supports, to find where results changed.
- 3
Recalculate rates properly
Rates such as cost per lead or return on ad spend are worked out from the underlying totals, so summaries and tables agree.
- 4
An analyst checks, a person decides
Findings are checked against the source platform by a Net Age analyst. Any change to a campaign or website is made by our team by hand. Insights itself never edits accounts.
Questions it helps us answer
- Where is the budget going, and what is it returning?
- Which devices, locations, audiences or campaigns changed the most?
- Is this month better or worse than last month, or last year?
- Do the summary figures agree with the detailed tables?
What it means for clients
Problems found sooner
Breaking results down by view helps us spot the part of an account that changed, instead of guessing.
Fair comparisons
Rates are worked out from the underlying totals, so averages are not distorted by small campaigns.
Clear monthly reviews
The same views are used each month, so progress can be compared like for like.
Common questions
Which platforms are covered?
Each analyser page lists the platform it reads. Coverage depends on which accounts are connected for your business.
Can I sign up and use this myself?
No. GoGee Insights is a private beta used by the Net Age team on client work. Access is through becoming a Net Age client or an approved beta enquiry.
Does it make changes to my accounts?
No. Insights reads data. Any change to a campaign or website is made by a Net Age team member by hand, after review.
Related features
SEO Analyser
Google Search Console reporting for queries, pages, clicks, impressions and positions, refreshed as complete runs.
Read moreKeyword research, rankings and paid data in one view
Keyword research that brings search volume and cost-per-click estimates, organic Google rankings and the client's own paid keyword data together.
Read moreCompetitor research
Review competitor ads from Meta's Ad Library and Google's Ads Transparency Center, plus shopping ad intelligence for online stores.
Read moreAsk the Data
Ask plain-language questions about Google Ads, Meta Ads and GA4 and get answers built from live, read-only platform data, checked by a Net Age analyst.
Read more