Analysers
Each analyser is a focused, read-only report for one question: where spend is going, who is buying, what search is doing. They share the same client scope, date ranges and filters.
One client, one scope
Every analyser reads only the accounts linked to the selected client, and access is checked on the server.
Rates from raw totals
Rates such as CPA and ROAS are recalculated from each period's raw figures, and missing data is shown as unavailable rather than zero.
Ask AI beside the table
Most analysers let an analyst ask a follow-up question about the exact table on screen.
Human-led
The analysers show where to look. Deciding what to change is still the job of an experienced account manager.
Explore the analysers
AI Analyser
Track how often a brand and its competitors appear in saved AI answers to real customer questions, with question-level evidence.
Read moreUnified Performance Analyser
Compare connected ad platform reports and Google Analytics source / medium side by side, without combining incompatible attribution or currencies.
Read moreAudience Analyser
Analyse audiences across Google Ads, Meta and Google Analytics against what a good audience means for each client.
Read moreEmail Marketing Analyser
Email campaign reporting: campaigns sent, delivery, opens, clicks, bounces and unsubscribes, with monthly history and Ask AI.
Read moreGoogle Ads Analyser
Read-only Google Ads reporting: campaigns, conversions, auction shares, search terms and a structured account audit.
Read moreMeta Ads Analyser
Read-only Meta Ads reporting with ad-level creative views, so analysts can see which ads are working and which are tiring.
Read moreGA4 Analyser
Live, read-only Google Analytics 4 reporting with period comparisons, landing pages and channel performance.
Read moreSEO Analyser
Google Search Console reporting for queries, pages, clicks, impressions and positions, refreshed as complete runs.
Read moreProduct Analyser
Live, read-only product reporting from Google Analytics: categories, brands and products with revenue, trends, seasonality and movers.
Read moreTag Manager Analyser
Read-only review of a client's Google Tag Manager containers, so tracking problems are found before they distort reports.
Read moreMonthly Analyser
Month-by-month performance across connected platforms, used to prepare monthly reviews and budget conversations.
Read moreHow we use it on client work
The steps our team follows, from data to decision.
- 1
Pick the client and period
We choose the date range and a comparison period, such as the previous month or the same time last year.
- 2
Break the results down
Figures are split by campaign, device, location, audience or other views the platform supports, to find where results changed.
- 3
Recalculate rates properly
Rates such as cost per lead or return on ad spend are worked out from the underlying totals, so summaries and tables agree.
- 4
An analyst checks, a person decides
Findings are checked against the source platform by a Net Age analyst. Any change to a campaign or website is made by our team by hand. Insights itself never edits accounts.
Questions it helps us answer
- Where is the budget going, and what is it returning?
- Which devices, locations, audiences or campaigns changed the most?
- Is this month better or worse than last month, or last year?
- Do the summary figures agree with the detailed tables?
What it means for clients
Problems found sooner
Breaking results down by view helps us spot the part of an account that changed, instead of guessing.
Fair comparisons
Rates are worked out from the underlying totals, so averages are not distorted by small campaigns.
Clear monthly reviews
The same views are used each month, so progress can be compared like for like.
Common questions
Which platforms are covered?
Each analyser page lists the platform it reads. Coverage depends on which accounts are connected for your business.
Can I sign up and use this myself?
No. GoGee Insights is a private beta used by the Net Age team on client work. Access is through becoming a Net Age client or an approved beta enquiry.
Does it make changes to my accounts?
No. Insights reads data. Any change to a campaign or website is made by a Net Age team member by hand, after review.
Related features
Ask the Data
Ask plain-language questions about Google Ads, Meta Ads and GA4 and get answers built from live, read-only platform data, checked by a Net Age analyst.
Read moreDashboards and custom reports
Build drag-and-drop dashboards and custom reports, then share a password-protected snapshot with clients.
Read moreGoGee Tag
GoGee Tag is Net Age's first-party website tag for visitor journeys, attribution, site speed and optional website replays.
Read more