GA4 Analyser
The GA4 reports clients actually ask about, without building explorations from scratch each time.
Headline figures
Users, sessions, key events and revenue with period comparisons.
Landing pages and channels
Where visitors arrive and which channels bring the visitors who convert.
Ask AI
Ask about the table on screen, scoped to the client's GA4 property.
Human-led
GA4 is only as good as its tracking. Analysts check the setup before trusting a trend.
How we use it on client work
The steps our team follows, from data to decision.
- 1
Pick the client and period
We choose the date range and a comparison period, such as the previous month or the same time last year.
- 2
Break the results down
Figures are split by campaign, device, location, audience or other views the platform supports, to find where results changed.
- 3
Recalculate rates properly
Rates such as cost per lead or return on ad spend are worked out from the underlying totals, so summaries and tables agree.
- 4
An analyst checks, a person decides
Findings are checked against the source platform by a Net Age analyst. Any change to a campaign or website is made by our team by hand. Insights itself never edits accounts.
Questions it helps us answer
- Where is the budget going, and what is it returning?
- Which devices, locations, audiences or campaigns changed the most?
- Is this month better or worse than last month, or last year?
- Do the summary figures agree with the detailed tables?
What it means for clients
Problems found sooner
Breaking results down by view helps us spot the part of an account that changed, instead of guessing.
Fair comparisons
Rates are worked out from the underlying totals, so averages are not distorted by small campaigns.
Clear monthly reviews
The same views are used each month, so progress can be compared like for like.
Common questions
Which platforms are covered?
Each analyser page lists the platform it reads. Coverage depends on which accounts are connected for your business.
Can I sign up and use this myself?
No. GoGee Insights is a private beta used by the Net Age team on client work. Access is through becoming a Net Age client or an approved beta enquiry.
Does it make changes to my accounts?
No. Insights reads data. Any change to a campaign or website is made by a Net Age team member by hand, after review.
Related features
Unified Performance Analyser
Compare connected ad platform reports and Google Analytics source / medium side by side, without combining incompatible attribution or currencies.
Read moreTag Manager Analyser
Read-only review of a client's Google Tag Manager containers, so tracking problems are found before they distort reports.
Read moreAttribution and visitor journeys
See the paths visitors take from first click to enquiry or sale, with first-party attribution kept separate from ad platform claims.
Read moreDashboards and custom reports
Build drag-and-drop dashboards and custom reports, then share a password-protected snapshot with clients.
Read more